which the natural order of words supports a new 
perception of something. His focus was on 
literature first, and then the broader aspects of 
communications. He was just loading us with these 
tremendously vivid verbal insights and we had to 
wrestle with them. People loved it. The stuff came 
to its apex in the ’60s when there was a new 
appetite for tolerance, respect for the poetic mode 
right across the whole fabric of society, and 
everybody just swallowed that stuff. It was 
wonderful. They played back his phrases as if they 
understood what they meant. And people play 
back poetry as if they understand what it means, 
when often it’s working on a level underneath